Role: Social Media Executive/Associate
Location: Truemeds, 1st Floor, 91springboard, Godrej & Boyce, Gate No 2, Plant No. 6, LBS Marg, Opposite Vikhroli Bus Depot, Vikhroli West, Mumbai, Maharashtra 400079
Working Days: 5 days working (Monday to Friday)
Job Description:
We are looking for a talented Social Media Executive with 1-2 years of experience in Influencer Marketing, Content Creation, and managing the day-to-day execution of our social media strategy. This role requires a balance of creative thinking, execution, and reporting to ensure the success of our social media channels.
Key Responsibilities:
Influencer Marketing:
· Collaborate with influencers to create authentic partnerships and manage campaign delivery.
· Track influencer campaign performance and provide detailed feedback.
Content Creation:
· Assist in the development and curation of engaging content that supports the overall brand narrative.
· Work with internal teams to generate visual and written content for social media platforms.
Daily Social Media Management:
· Manage posting, scheduling, and monitoring social platforms to ensure consistency and engagement.
· Actively engage with followers, responding to inquiries and maintaining a positive brand presence.
Analytics & Reporting:
· Use analytics tools to monitor the performance of social media posts and campaigns.
· Compile weekly reports and recommend improvements based on data-driven insights.
Online Reputation Management:
· Ensure the brand’s online reputation is monitored and managed effectively.
· Address negative comments or feedback in a timely and professional manner.
Desired Skills and Expertise:
· 1-2 years of experience in Social Media Management, content creation, and Influencer Marketing.
· Proficiency in social media platforms and management tools.
· Experience with social media analytics and reporting.
· Excellent written and verbal communication skills.
· Knowledge of graphic design and video editing software.
· Understanding of SEO principles and how they apply to social media content.
· Ability to manage online reputation and crisis situations.
About Truemeds:
Our vision is to make healthcare affordable and accessible to all. We are a technology-driven, telehealth platform that aims to reduce healthcare expenses multi-fold and improve healthcare outcomes by democratizing medicine purchases in India. Truemeds is able to recommend best value medicines from top 30 pharma brands in India to customers with precise scientific matching and outcomes history leading up to 70%+ savings for customers!
Founded by Ex-Abbott executives, Akshat Nayyar and Dr. Kunal Wani, Truemeds has witnessed phenomenal growth in the last 2 years on the back of strong product-market fit and massive organic demand. We have grown at a phenomenal pace with customer love – 140X growth delivered in the last 3 years. Headquartered in Mumbai, we are building a kick-ass team which is passionate to build innovative solutions and willing to go the extra mile to ensure the customer has the best experience. Truemeds has raised ~USD 50M till date from marquee long term investors, Westbridge Capital, InfoEdge Ventures, Asha Impact and IAN Fund. The company plans to utilise the funds to expand in the domestic market and grow exponentially in the days to come.