Role: Associate Performance Marketing Manager
Location: Truemeds, 1st Floor, 91springboard, Godrej & Boyce, Gate No 2, Plant No. 6, LBS Marg, Opposite Vikhroli Bus Depot, Vikhroli West, Mumbai, Maharashtra 400079
Working Days: 5 days working (Monday to Friday)
Job Description
We are looking for an Associate Performance Marketing Manager who will manage end to end campaigns for performance & digital campaigns across channels. You will be part of the growth team and will be directly responsible for driving growth and acquisitions via performance marketing channels. This is a high ownership role - you will need to have an in-depth understanding of the ads ecosystem, and should be able to solve problems independently, and work with our existing channel partners & agencies to drive business goals. You would need to be data driven, analytical & target oriented - agency/multi vertical experience is a plus. Experience on App performance marketing is a must.
You’ll need to have an understanding of consumer buying behaviours; along with a deep understanding in full-funnel marketing and app marketing. You will be contributing significantly to achieving B2C targets and work within the Growth Team.
Primary Roles and Responsibilities
Digital Marketer:
- Own performance marketing campaigns across channels ( Google, Facebook, affiliates and Programmatic etc).
- Responsible for setting the overall Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and driving execution with agency partners across Google and Facebook.
- Create and implement a digital marketing strategy to drive awareness, traffic, conversions and revenue & retention (retargeting).
- Own & deliver on user growth targets. Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and AOVs & other metrics.
- Set up attribution models, multi-channel tracking and quality. Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.
- Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning.
- Monitor & strategize to optimize performance campaigns on channels like Google Ads (UAC, GDN, Search, DV360), Facebook Ads & affiliate networks.
- Manage and drive results through our performance marketing agency/affiliate partners and work closely with internal stakeholders in Product, tech and data.
Data Background
- Understand data in-depth, and churn out actionable insights to drive campaign performance and goals.
- Create and manage internal campaign performance reporting along with agency, communication to all stakeholders and updates on campaign performance.
- Work with internal database & MMP tools ( Singular, Appsflyer) and performance tools like GA4 /mixpanel etc) to understand data flowing in and act on actionable insights and optimise performance (CAC/ROAS/LTV/Retention)
Qualification & Requirements
- Graduate or Postgraduate
- 2+ years of experience in performance marketing
- In-depth knowledge of performance marketing, an understanding of consumer behaviour and campaign structure.
- Hands-on experience with Google, Facebook campaigns & has managed considerable monthly budgets.
- Platform knowledge for MMPs, deep understanding of attribution, is required.
- Proficient in excel, reporting tools.
- Full funnel knowledge of app ecosystem, metrics & understanding of how MMP systems work.
Good to have qualifications-
- Agency experience/E-Pharma experience is a plus
- Experimentation mindset
- High customer obsessed and focused, wanting to understand the customer in-depth.
- SQL/R knowledge